I owe it to reading Emma with the NovelTea Book Club to give me the nudge that I needed in catching up with the latest Jane Austen webseries adaptation from Pemberley Digital. Fans of the hit Lizzie Bennet Diaries will recognize the video blog-style webseries format, but for those of you new to Pemberley Digital, let me explain.
Emma Approved is an adaptation of the Austen classic, Emma. It’s not a straight adaptation, however; Emma Approved brings heroine Emma Woodhouse into the modern era as she chronicles her career as a life coach and matchmaker through a series of video diaries. All of your favorite characters make an appearance in the modernization as well. And the best part? It takes advantage of transmedia storytelling — that is, telling the story across different forms of media — to add more depth to the main storyline.
I have a confession to make: I don’t enjoy Emma Approved as much as the Lizzie Bennet Diaries (nor do I enjoy Emma as much as some of Austen’s other works), but I do love seeing the progression of new media techniques and transmedia storytelling. Series like these reminds me of all of the quality content that can be found outside of traditional media like movies and television, and that you can create some incredibly creative adaptations of classic (and contemporary!) works.
Sure, there are plenty of Austen adaptations out there, even Emma adaptations specifically, but — what can I say? — I’m a sucker for new media.
Have you watched Emma Approved? How does it stack up to the LBD?